Formerly /u/Zagorath on the alien site.

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Joined 2 years ago
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Cake day: June 15th, 2023

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  • They’ve done an awful job of marketing it.

    I think discovery is a pretty big inherent problem with the system. Unless you already know about it, to discover it requires that you use the app, and spot the “scan & go” option on the very busy home page

    Compare that with handheld scanners that were becoming popular in the Netherlands 5 years ago, which create a visible wall you walk past every time you enter the store. Discovery is obviously much better in that method.

    Which I think is why they’re switching to these tablets in trolleys. People are going to trolleys anyway. I think it’s a shame they’re going with big cumbersome tablets rather than a simple handheld scanner that could be used with a basket or when just holding a few items, but oh well.

    But you’re completely right that they did a fucking terrible job marketing it. There were signs up all through the store, but if I didn’t already know what it was I doubt I’d pay them any attention. A TV advertising campaign focused on “the shop of the future” it some such tagline could have gone a long way.



  • I think you may have misunderstood what Ilandar was saying, but I’m not exactly sure how, because I don’t know which type of scan & go you’re talking about.

    Part of this stems from the fact that there are two types of scan & go. The older, superior (IMO, and theirs) option of scanning with your phone, tapping a few buttons to pay on your phone, and walk out. Then there’s what they’re replacing that with, which is dedicated tablets that sit in the trolley.

    Ilandar was talking about how, if you’re using a trolley anyway, there’s basically no difference (except that, going forward, you’ll have to pay at the gate, not on your phone—this is true even where Scan&Go mobile is sticking around). But if you’re only grabbing a couple of items, you now have to get a big cumbersome trolley anyway, or choose to go the old-school method of self checkout.

    I probably do a majority of my shops either by hand or with a basket. 1–15 items or so, depending on their size. But by hand or a basket can’t do scan & go, anymore.