Hrm. I would also be annoyed except my store is one of the ones keeping it. I have however used the service at stores that are dropping it. I’m surprised Woolies didn’t even give me a courtesy heads-up.
I wonder what the issue with the programme is? Too much shoplifting in some stores? Not enough uptake?
If it’s uptake, that’s on Woolies. There is almost zero material explaining the system and its advantages. They’ve done an awful job of marketing it.
I think discovery is a pretty big inherent problem with the system. Unless you already know about it, to discover it requires that you use the app, and spot the “scan & go” option on the very busy home page
Which I think is why they’re switching to these tablets in trolleys. People are going to trolleys anyway. I think it’s a shame they’re going with big cumbersome tablets rather than a simple handheld scanner that could be used with a basket or when just holding a few items, but oh well.
But you’re completely right that they did a fucking terrible job marketing it. There were signs up all through the store, but if I didn’t already know what it was I doubt I’d pay them any attention. A TV advertising campaign focused on “the shop of the future” it some such tagline could have gone a long way.
Hrm. I would also be annoyed except my store is one of the ones keeping it. I have however used the service at stores that are dropping it. I’m surprised Woolies didn’t even give me a courtesy heads-up.
I wonder what the issue with the programme is? Too much shoplifting in some stores? Not enough uptake?
If it’s uptake, that’s on Woolies. There is almost zero material explaining the system and its advantages. They’ve done an awful job of marketing it.
I think discovery is a pretty big inherent problem with the system. Unless you already know about it, to discover it requires that you use the app, and spot the “scan & go” option on the very busy home page
Compare that with handheld scanners that were becoming popular in the Netherlands 5 years ago, which create a visible wall you walk past every time you enter the store. Discovery is obviously much better in that method.
Which I think is why they’re switching to these tablets in trolleys. People are going to trolleys anyway. I think it’s a shame they’re going with big cumbersome tablets rather than a simple handheld scanner that could be used with a basket or when just holding a few items, but oh well.
But you’re completely right that they did a fucking terrible job marketing it. There were signs up all through the store, but if I didn’t already know what it was I doubt I’d pay them any attention. A TV advertising campaign focused on “the shop of the future” it some such tagline could have gone a long way.