If you’ve looked around and checked some menus, you’d see that “Dubai chocolate” is all the rage. I saw Lindt selling it while leaving the grocery store, the bougie donut shop has a seasonal Dubai chocolate donut, and a cart opened up selling it locally too.
How has pistachio + chocolate been able to inspire such a marketing blitz? Why do 3 real estate conglomerates in a trench coat pretending to be a country need to invent a new dessert? Lastly, since Dubai is close to Iran, where I assume they source their pistachios, shouldn’t all this pistachio stuff be red?
If it makes you happier, very little “Dubai chocolate” in shops is actually produced in Dubai and no royalties are being paid to the Dubai-based chocolatier who came up with the thing.
who owns the trademark in the US then I wonder
https://www.cnbc.com/2025/05/31/walmart-shake-shack-trader-joes-dubai-chocolate.html
I believe so far the consensus is that it is not trademarkable in the US and EU