If you’ve looked around and checked some menus, you’d see that “Dubai chocolate” is all the rage. I saw Lindt selling it while leaving the grocery store, the bougie donut shop has a seasonal Dubai chocolate donut, and a cart opened up selling it locally too.

How has pistachio + chocolate been able to inspire such a marketing blitz? Why do 3 real estate conglomerates in a trench coat pretending to be a country need to invent a new dessert? Lastly, since Dubai is close to Iran, where I assume they source their pistachios, shouldn’t all this pistachio stuff be red?

  • StillNoLeftLeft [none/use name, she/her]@hexbear.netEnglish
    24·
    2 days ago

    I’ve seen this around as well and my theory is that this is just one example of chocolate makers trying to get past the price of actual cocoa to make stuff that they can still put a huge price on.

    Notice how this chocolate bar mostly isn’t chocolate at all? But is still called “Dubai chocolate”. Same with all the tens of flavor bars all manufacturers are doing, they are doing it to reduce the amount of chocolate in their chocolate. Many also just use even more sugar now, but call it the same.

    There are shortages and capitalism problems in the colonial industry that is chocolate making. I think this just reflects that and pretends to be something else.