All the naysayers were correct. Netflix is losing money and subscribers in North America.
Netflix did add subscribers, but not in the markets where they cracked down on password sharing. They added subscribers in countries where they don’t charge very much for subscriptions. So they didn’t make much money from the new subs.
It’s capitalism. Driving the economy by profit means that each company has to race to obtain as much profit as possible, or risk losing to their competitors who are trying to do the exact same thing.