My partner was subscribed to Crave for ages. A little while back she was in the middle of a rewatch of Sons of Anarchy when the app started to act up and wouldn’t work, so I grabbed a copy and put it on Jellyfin.
She was floored by how much immediately better the video quality was and cancelled Crave the next day. Shocked at how much worse the experience was with the paid service compared to free.
This is what people using the term really want you to think. That they’re fine with incidental/statistically correct/non-performative diversity and inclusion and are just pointing out when it happens for the sake of itself to the detriment of the quality of media.
The reality though is quite different, and people will call “woke” at almost any non-white, non-straight, or non-male character in a major role, or a non-cis character in even a passing role.