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Personal websites were a thing. Web design was in its infancy and tools were pretty basic so every site looked different and artisanal. Fiddle with HTML in notepad, upload by FTP on some cheap host and there you are. There were webrings and guest books to connect with each other. I started corresponding with the woman who became my wife because she signed my guest book :)
I know Ubisoft has a history of making greedy decisions, but when I see the disgusting backlash they get for being woke I can’t help but get curious about the game. There’s something irresistible about that kind of salt. That’s basically how AC Valhalla got in my backlog.