The problem is, projects like this turn our heads away from the real problems. Politicians and investors will justify not reducing greenhouse gas emissions because we have this new technology which will save us all. Fact is, climate change has already been solved, we know what we have to do since decades. It is not a problem which will be solved by technology, it is a political problem. In addition to that people will say that they are doing enough by investing in carbon capture but will not address the biodiversity crisis which can only be addressed by proposing real environmental policy change.
If it doesn’t matter, why are so many people afraid when the right wing parties take control? If it’s not important why are people so concerned about the supreme Court? Why are women so scared of anti abortion legislation? You vote the legislative and they can simply take the power away from your social movements. So in the end, it does matter.