I will reply as someone who in 2015 had 340,000 followers overall in the big social media of the time (tumblr, insta, fb, flickr etc). I was the world’s most popular collage artist at the time (not an exaggeration). I even got selected by NYTimes for having among the “best book covers of the year” in 2016, among other works for many magazines etc.
Long story short, for an artist to make it without a gallery (I despise the whole idea of galleries because they force you to make the same kind of art all the time), they must base their business via social media. There’s no other way. And so I did, and did well. Well, come 2017, the enshitification of these platforms started happening. Nothing was chronological anymore. And since I’m not a person who shows what they ate today, or making it all about myself (I was only posting art, not personal stuff), their new recommendation algorithms destroyed my business. I used to make thousands per year to sustain my life, because each time I’d have a sale, people would SEE my post about it and if they liked my art, they’d buy. Now, my posts are served to about 1/10th of my followers, and no new users find me, because hashtags aren’t embraced for finding new users anymore, everything’s just recommendations. Within 5 short years since the big algorithmic, I was now making only about $100/month via my art. And that was not just for me, but 95% of other artists and photographers out there too. The recommendation system of all social media (including youtube now) only promotes a few superstars in any given field, not everyone is getting their share fair of exposure based on chronology. Many online small businesses don’t work anymore because everything is not a fair field anymore. Even buying ads doesn’t make a difference.
So, I have no interest in using things like Threads, where you are literally bombarded with celebrity and brands content, but almost none of the people you follow.
Reddit has followed the same line, it’s just that we see it less, because it’s more discussion-driven. But similar changes have happened to it – in spirit. I still use reddit only for 3 sub-reddits that are too specific and don’t have enough people for here yet. I don’t use the rest of reddit.
On top of that, I’m not interested in trackers, ads, and everything that eventually lead to enshitification of these platforms. So now, I only use federated services. I have accounts with lemmy, mastodon, pixelfed, peertube, nostr, matrix, etc.
No, none of my friends are there (my husband has a mastodon account, and that’s it). And I don’t care if they aren’t. When I’m with my mom next time I’ll install a matrix client for her too, so she can call me for free (so we don’t have to use fb messenger, the only big app I still use, so I can talk to her in Greece for free). Then, I won’t need of these big social media apps.
As for my business, it will never come back (especially now with AI art). But at least, I have MORE eyes here on the fediverse than I have on the big social media. I posted a new painting on my pixelfed yesterday, and it got 17 likes, out of just 27 followers. On instagram I usually get 70 likes out of 3600 followers (that’s on my illustration account, my other, collage account, had nearly 170,000 followers in its hey day). And consider that Pixelfed only has 160,000 users (plus federated via mastodon by some instances). Given that amount of likes on the fediverse, if Instagram was still chronological and hashtags were still bearing importance as they did in the past, my posts there could have about 5,000 likes – given their 2+ bn users. Instead, with their recommendation engine, I get only 70 likes, and no new followers. So proportionally, I get more eyes on the fediverse, than I do on the big social media. So why would I want to go back to big social media? Just to be served Kim Kardashian content that I never asked for it? I won’t.
My favorite is PixelFed. I’m an artist, so Instagram was important for me, but for a few years now it’s absolutely terrible (no reach at all with their special algorithms). PixelFed fixes all that, it replicates the feeling of IG as it was 8-10 years ago: chronological feed, tag-based, no extraneous features. I’m really enjoying it, as I can finally grow again my followship as an artist: https://pixelfed.org/