Good and services are still primarily purchased with fiat in most of the world. You need to be able to actually use it for it to be useful, so whether or not blockchain is theoretically better doesn’t matter there if there isn’t wide enough adoption.

I wonder how that’s going to play out with Apple and their monopoly.

To be fair, what they want is to make money off of you, be it through metadata or through advertising. It’s just that sending you videos happens to be the model which they use to get the metadata or advertising income.