At least with the subscription model, they have a clear business plan for sustainment. Other phones often have no plan (cheapo phones with no support at all) or make claims for support, but with no clearly set aside funds, its not possible to know if they can actually provide the support.
People want new competitors but want someone else to finance their effort to join a market with a duopoly in place.
Kinda funny too, they would complain about the lack of support if it was all free and updates happened whenever the dev felt like working on it.
At least with the subscription model, they have a clear business plan for sustainment. Other phones often have no plan (cheapo phones with no support at all) or make claims for support, but with no clearly set aside funds, its not possible to know if they can actually provide the support.