Can’t show off what a manly man you are in winter because it’s too cold for your Punisher t-shirts, tactical cargo shorts, and front yard arguments with your wife? This is the product for you!

Your neighbours will be left in a whirlwind of emotions feeling emasculated and enamored seeing you bashing salt with a sledgehammer at 5 every morning.

Who is the target market? Whoever is buying Dr Squatch soap, Dude Wipes, War Paint concealer for men, Black Rifle coffee, and tactical diaper bags.

How will you advertise? 90% through podcasts and 10% recycled corporate jokes on Twitter.

I also considered the name As salt ed