“Ours is the first age in which many thousands of the best-trained individual minds have made it a full-time business to get inside the collective public mind.” ― Marshall McLuhan, The Mechanical Bride : Folklore of Industrial Man, year 1951

Leadership of Nations by using Cringe behaviors. Exploiting the minds of the audience, the citizens of nations, with cringe antics. Using cringe as a method of control and exploitation against a population.