I have a genuine question about this movement. Small businesses and startups aren’t the problem. Why “buy from EU” instead of “stop buying from big corporations” regardless of their countries? Small businesses (from anywhere) cannot absorb the rising costs and tariffs, and they are struggling.
Why would Europeans pick small US businesses to shop? Do Americans give priority to buying from small EU businesses? No.
You buy from the US first, big or small, and only then do you look for alternatives outside if something doesn’t exist in the US (which means, never).