This is Google’s end game messaging app. They want to replace text messaging and Google hangouts/allo/chat… were never going to cut it.
Its a chat app that doesn’t look like one. It looks like the default sms app, you don’t need anyone to download or make an account for it. There biggest hurdle was getting iOS users. They’ve now pressed apple into supporting it as well. They even have Apple state Google will help with their installation. We know Google pay apple billions every year to keep Google search the default on iOS, it even binds Apple to publicly and in court support the arrangements. I wouldn’t be surprised if Google has paid billions just for RCS on iPhone. It will keep their marketing monopoly in place for a long time.
Even so you’d think they’d want to get as many people as possible on board with RCS to increase adoption, not fewer.
Then what they’re doing tells us all we need to know.
Google wants to control what data they can glean from RCS users.
This is Google’s end game messaging app. They want to replace text messaging and Google hangouts/allo/chat… were never going to cut it.
Its a chat app that doesn’t look like one. It looks like the default sms app, you don’t need anyone to download or make an account for it. There biggest hurdle was getting iOS users. They’ve now pressed apple into supporting it as well. They even have Apple state Google will help with their installation. We know Google pay apple billions every year to keep Google search the default on iOS, it even binds Apple to publicly and in court support the arrangements. I wouldn’t be surprised if Google has paid billions just for RCS on iPhone. It will keep their marketing monopoly in place for a long time.