This is part of how we know it’s a cult they’ve formed. Probably for many on both a personal and a societal level, they’re getting isolated from friends and family who warn them, and will believe whatever lies they’re told by the cult leader scamming them. It will probably take some hard economic realities in their day-to-day lives for the ones who are capable to break out of the spell they’re under. And even then, there will likely be a cluster who double down repeatedly in the belief their “win” is just over the horizon, like the tragic BBBY investor cult.