Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it’s against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
Fair point that roads should be designed a lot better, but in the mean time, if you’re going to be driving on roads that got put down originally 50 years ago without cycling paths and no lights in the middle of farmland. Wear the high Viz gear or make sure you have working lights and reflectors.