Money doesn’t win the election, it’s more of an entrance fee, and campaign financing is more complicated than just ‘the campaign.’ You have to account for PACs, party, and all the free messaging from sympathetic media outlets. Bernie pinned his hopes on going viral on social media, and mostly demonstrated that it’s not a viable strategy, at least at the Presidential level. Might work OK for smaller races, like AOC, in a geographically small, relatively young district, but not nationally. Most people actively avoid political messaging, which is a fundamental problem if you plan to rely on organic distribution of a political message through social media. Especially social media controlled by billionaires that might be hostile to messages like ‘billionaires bad, unions good.’
We certainly agree on the broad strokes. I think part of the allure of the MAGA messaging was that it was often shared by a highly approachable racist that people were already comfortable with, so the political bits could just sorta be sprinkled in as needed alongside other ideas that people already agreed with.
Money doesn’t win the election, it’s more of an entrance fee, and campaign financing is more complicated than just ‘the campaign.’ You have to account for PACs, party, and all the free messaging from sympathetic media outlets. Bernie pinned his hopes on going viral on social media, and mostly demonstrated that it’s not a viable strategy, at least at the Presidential level. Might work OK for smaller races, like AOC, in a geographically small, relatively young district, but not nationally. Most people actively avoid political messaging, which is a fundamental problem if you plan to rely on organic distribution of a political message through social media. Especially social media controlled by billionaires that might be hostile to messages like ‘billionaires bad, unions good.’
We certainly agree on the broad strokes. I think part of the allure of the MAGA messaging was that it was often shared by a highly approachable racist that people were already comfortable with, so the political bits could just sorta be sprinkled in as needed alongside other ideas that people already agreed with.