I suspect it’s somewhere in between: They don’t want to immediately throw all the revenue they get from him out the window, but they also need to preserve their image. There may be a concern that they’ll get shit for “cancelling” him if they completely ban him right away, so they want to go the “we’re warning you: get your act in line” route first.

Either way, like I said, going with a milder punishment for large cash cows is hardly surprising.

I do think they want him to stop doing things that threaten their PR, but they’re careful about being heavy handed when enough money is on the line. Mind, a temporary suspension keeps recurring subs automatically renewing, while an indefinite one automatically cancels them all and kills that revenue stream.