It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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give me buttons and dials, not touch screens and ai. I want to drive, not check social media. I’ll be keeping my 2009 until the engine locks up.
It’s not perfect, but the new (2019+) mazda system is very nice. It’s all controlled by buttons and dials, zero requirement to ever touch a screen. It all feels quite thoughtfully done, especially when you compare it to fords or teslas with a big dumb laggy iPad stuck to the dash.