Wall Street Journal (paywalled) The digital payments company plans to build an ad sales business around the reams of data it generates from tracking the purchases as well as the broader spending behaviors of millions of consumers who use its services, which include the more socially-enabled Venmo app.
PayPal has hired Mark Grether, who formerly led Uber’s advertising business, to lead the effort as senior vice president and general manager of its newly-created PayPal Ads division.
Interested myself. So far I had only good experiences as a customer, though i hear they are pretty rough towards vendors. It is also widely accepted where I live (EU), which makes it very convenient.
But i am always eager to stop using a corporate product or service.